A two minute pricing experiment
Pick a property. Choose a price. Watch what happens.
We will tell you what each property is worth and why. All you do is decide what to advertise it at, then watch the campaign run week by week. Everything here is made up to show one idea: the price you advertise changes who turns up, and what you finally get.
Choose a situation
Each one is a real pricing problem sellers bring us.
The is worth
Drag the slider, or type a number. Most sellers start higher than the evidence.
The appraisal round
This is the part we normally do for you. Read what the comparable sale was, then judge how this property differs. There is no maths, just a call on each one.
Why it works this way
Every buyer in the market looks at your property once
When your property comes to market, every buyer who is actively looking has their eyes on it. That first week is the biggest audience your property will ever have, and you only get it once.
They arrive with a number in their head
Any buyer walking into your home open is thinking one of two things. Either this is better than I expected for the money, or this is not as good as I expected. That reaction has almost nothing to do with how good your property is. It is about the price you attached to it.
Disappointed buyers do not come back
Price it above the evidence and buyers arrive expecting more than the property can give them. They leave disappointed, and a disappointed buyer does not make an offer, does not tell their friends, and does not return when you drop the price later.
Excited buyers compete
Price it to the evidence and the same property becomes the best thing that buyer has seen in weeks at that money. They offer. So does someone else. Competition, not the asking price, is what lifts the final number.
The part most sellers do not see coming
What it means to go stale
By the second or third week, the entire active market has already seen your property. From that point on, the only people looking are new entrants to the market, a trickle rather than a wave.
Week one is the wave
The buyers who have been searching for weeks or months all see your listing at once. This is the moment competition can happen, and it cannot be recreated later.
Then it thins out
Week two is a fraction of week one. Week three is a fraction of that. Not because anything changed about the property, but because everyone who was going to look has looked.
Then the question changes
Buyers stop asking what is it worth and start asking what is wrong with it. Days on market becomes the story. A price adjustment brings people back, but they arrive as bargain hunters rather than buyers.
This is why a property advertised above its value often sells for less than one advertised at its value. The high price does not stretch the market. It just spends the audience.
Done the other way it is the most reliable way we know to reach the best price. An attractive entry point pulls more buyers through the door, and buyers competing with each other is what lifts the number. Offers from $539,000 on a property the evidence puts at around $550,000. Low $1 millions on one worth $1,300,000. The wider the price bracket, the wider that gap can sensibly be. More people see it, more people come, and the market sets the price instead of the advertisement.
The rule that keeps it honest
A from price is an invitation, not a trick, and it only works while it stays true. If a property is advertised from $539,000 and the seller knocks back an offer at $550,000, that advertised price is no longer true. The marketing has to move above $550,000 the same week.
A seller cannot reject a number and keep advertising below it. Every buyer who walks through after that is being invited to waste an afternoon on something they were never going to be allowed to buy, and we will not run a campaign that way.
The number that starts it all
Everything above rests on knowing what it is really worth
In the game we hand you the value. In real life someone has to find the comparable sales, and then work out honestly how your property differs from them. That is what an appraisal is. No cost, no obligation, and no pressure to list.
Get an appraisal from real local sales© 2026 AI RE Systems Pty Ltd. The design, wording and code of this tool are original work and may not be copied, reproduced or adapted without written permission.