What happens when buyers can see the other offers

Every salesperson has had the phone call. A buyer is convinced the competing offer is invented. A seller is convinced the buyers are being soft-pedalled. Nobody can see anything, so everybody fills the dark with suspicion, and the person in the middle of it is you.

How KPR runs offers

KPR runs offers through Openn, a platform that ranks offers in real time. Buyers can see where they stand. Sellers can watch their result build as it happens rather than waiting for a summary at the end of the week.

Western Australia sells almost everything by private treaty, and the traditional private treaty offer process is a black box. Openn keeps the private treaty contract and removes the black box.

Openn is paid for by KPR as part of our free property marketing package, so the seller never pays a cent for it. For sellers, that is transparency at no cost. For our salespeople, it is a professional tool the agency puts behind every campaign, because we pay for it.

What it changes for the person running the campaign

The suspicious phone call largely disappears. A buyer who can see their position does not need convincing that the competition exists, and a seller who can watch offers arrive does not wonder what is being done with their campaign. The negotiation becomes a real contest between real buyers, run in the open, and your energy goes into finding the next buyer instead of defending the process.

It also does something quieter for pricing. When a campaign is priced right and the offers are visible, the market makes the argument for you. That is a better conversation to have with a seller than any appraisal document.

The social proof works on both sides

An offer is more than a number, it is a signal. The moment buyers know a property already has an offer on it, or several, it stops being something they are weighing up and becomes something they could lose. Nothing moves a considered buyer like watching another buyer act, and because the competition on an Openn campaign is real and visible, that pull is honest. We never have to manufacture it.

The same visibility reassures the seller. A seller watching ranked offers build does not have to take anyone’s word for it that the buyers were pushed hard. The evidence is in front of them, offer by offer, and the final number arrives with its own proof attached.

Built for many offers, not one

We say offers, plural, deliberately. A single offer on a single property is a normal week in real estate, and we work plenty of those. What is rare is for us not to be negotiating several offers across several listings at the same time: one offer on this property, two on that one, nine on the next. That volume is not luck, it is what the marketing engine is built to produce: the buyer database worked every Friday, every enquiry answered within minutes with a full information pack, and buyers recycled from one listing to the next because our stock suits the same people.

The numbers behind the platform back this up. Across the wider market, campaigns run on Openn average 3.5 qualified buyers and 11.5 offers per property, and the platform has facilitated more than $16 billion in sales (Openn platform data, 2025).

Volume like that needs organising, and this is where Openn earns its place. It keeps every offer on every property ranked, current, and visible to the people who should see it, so nothing is forgotten, no buyer slips away unanswered, and the negotiation runs without the stress that costs results. The marketing creates the offers. Openn keeps them together, and the seller still gets the best result the market will give.

For sellers

If you are selling, you can ask us to walk you through exactly what you would see during your own campaign. Start with an appraisal, or book your campaign week directly at Book Your Campaign Space.

For salespeople

If you sell residential real estate and you are tired of defending an offer process nobody can see, this is one of several things KPR does differently. The conversation is confidential: the form at the foot of Join Our Team reaches James Yeoman, our Director, and nobody else at KPR. Or call 08 6385 6800.