The right price is not the biggest number an agent will promise you. It is the price that pulls the most buyers through your door, because competition is what lifts your result.
Your buyer pool is biggest in the very first week of a campaign, then it dwindles to a trickle. Overprice at the start and you miss that peak: the listing goes stale, and the price cuts that follow usually sell it for less than honest pricing would have. There is little to fear in pricing to attract. The danger is overpricing.
At KPR we price honestly and tell buyers the truth about value. Only one buyer will buy your property, but we work with these buyers for years, so their trust matters to us, and it is that trust that brings them to your door ready to compete. We never hide behind a vague “offers” with no figure, and we never chase a listing with a number we cannot deliver.
The proof is in the results. 7/5 Broome Street, Highgate was guided at offers above $869,000 and sold for $951,500 after 43 offers from 6 qualified buyers, in 4 days. 3/36 Mephan Street, Maylands was guided at offers above $499,000 and sold for $577,000 from 41 offers. Each guide was set to invite the whole market in, then lifted well past the guide by competition on Openn.
Thinking of selling? Read about the KPR selling system, or get an obligation-free market appraisal.
By James Yeoman, Director of KPR Perth Pty Ltd T/A Key Performance Real Estate
